Challenge
Our client needed to refresh their famous app to better reflect their evolving business solutions and appeal to more demographics.
Hulyo, a leading last-minute travel booking app, faced several challenges with their existing platform. The user interface was outdated, the user experience was not intuitive, and the website lacked responsiveness on various devices. These issues led to a decline in user engagement and a higher bounce rate, impacting their overall conversion rates and customer satisfaction.
Goal
We refined their brand message, and created a brand new look to truly showcase their identity.
The primary goal of the redesign was to enhance the user experience, release of new categories and increase engagement across all devices. We aimed to create a modern, intuitive, and responsive design that would streamline the booking process, making it faster and more enjoyable for users. Additionally, the redesign focused on improving the website’s performance, accessibility, and visual appeal to attract and retain more users.